We looked for an interior proposal that valued the concept of a Brand.

After a market analysis, we chose Havaianas for the versatility of the product that could provide us with a creative way of working with the product. Soon we found that the product is heavily marketed in its more traditional models and that it draws much attention of foreign visitors.

The strategy of attracting the public to a new Havaianas store would be to innovate the concept of the Store and bet uniquely on creativity.

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Then we brought the “Brazilian” theme and the cultivation of the stereotype of the "Wild Brazil" with the forests and jungles, the natural. We condensed the idea into a large tree whose crown would be made from the product itself, the Havaianas sandals. Therefore, when the customer is passing by the outside, he will notice something curious on the inside that will attract him to the interior, inducing contemplation and later consumption.